REPRESENTATION OF FEMINISM IN UNWOMAN INSTAGRAM’S CAPTIONS

Abstract

Feminists have always used existing media methods to convey their own news, as defined by them. Feminist news is still available in print, documentary film, broadcasting, and cable these days, but feminists are increasingly turning to the Internet for news that challenges gender stereotypes, exposes oppression, promotes feminist causes and issues, and advocates for women's expanded political, social, and cultural roles. This present study tends to find out  types of feminism found in the Instagram captions of "unwoman " accounts and how women are depicted in Instagram captions of "unwoman". The research uses qualitative descriptive methods to reveal the findings. The source of data is the Instagram captions taken from Instagram captions posted by UNwoman account. A content analysis technique is used to analyze the data. The procedure of data analysis is described as the following: 1) Reading the 15 selected captions, 2) Categorizing the caption based on the type of feminist types, 3) Interpreting the data based on the women’s role, 4) Drawing conclusion. The results show that there are three types of feminism found in the UNwoman Instagram’s Captions, namely: Liberal feminism, Radical feminism, and Marxist feminism.