PENDAMPINGAN DIGITAL BISNIS PADA USAHA TAHU TAMANAN BONDOWOSO

Abstract

MSMEs are increasingly utilizing information technology to expand their market reach, but Pak Tris's Tahu Tanaman business still relies on traditional marketing. This community service aims to create Facebook, Instagram, and Google Business accounts, as well as develop a SWOT strategy to increase turnover and develop Pak Tris's micro-business in processed tofu production. The methods used include observation (inventory), lectures, discussions/Q&A sessions, and business mentoring. The stages involved are internal coordination, educational discussions, mentoring, and performance evaluation. The outcomes achieved include enhancing digitalization-related soft skills, improving the quality and quantity of production, and developing growth strategies through product diversification activities for Pak Tris's Tofu Plant business.